Sunday, August 12, 2012

Stop Allowing Distraction to be your Master


The information overload you are pummelled with every day, is one of the most dangerous threat to your productivity and effectiveness. The amount of information available is exploding. There are more than 2 billion emails sent every day, 75 million blog posts are published every day, half a million books are published each year and there are almost 20 000 magazines in publication.

This unrelenting bombardment is further multiplied, by the constant barrage of commercial advertisements; we are exposed to throughout the day. In the early 90’s we were exposed to about 2000 marketing messages a week. This number has grown exponentially over the past few years. We are now exposed to over 30 000 commercial marketing messages each week. This 1500 % increase has happened in less than 20 years.

Distractions are everywhere

Add social media, text messages and the constantly ringing mobile phone into the distraction mix and you can see that if we allow ourselves to be involved with all this distraction, we have very little time left over to do anything meaningful in our lives or businesses each day. The incredibly fast advancement in technology, has almost outstripped our ability to manage and effectively utilize all these new tools. Our lives have become an endless cycle of pointless and wasteful information overload. We seem to just bounce from one communication activity to another, with very little conscious thought.

Does this sound a little like what is going on in your life right now? Does your day start with a smart phone next to your bed, filled with emails, text messages and even missed telephone calls? The first thing you do as you wake up every morning, is pick up your phone and allow the myriad of emails, Facebook posts, twitter updates to distract you and set the tone for your day. As you walk into your office every day is the first thing you see, a computer, which is filled with emails and social media updates and requests? To add to this mayhem, your mobile phone starts ringing and an endless stream of people enter and leave your office, with endless questions and requests.

Prioritisation and Task Completion are Distant Memories

You are of course unable to give anything, including the people in your office your full attention, because you are concentrating on your other computer screen at the same time. This screen is giving you a live update of the share prices and currency fluctuations in real time. Wow! Are you only having an incredibly busy day? The only thing that seems to interrupt this amazing level of productivity is the numerous pointless meetings you must attend, where everyone including you, spends more than half their time answering emails and text messages on their smart phones.

One Busy Distracted day seems to just blend into the next

Wow, you are really giving it your all at this time; you are really busy, Busy, BUSY. Of course you are completely spent when you finally stagger out of the office at around 8:30 pm after a really long 12 hours at the grindstone. You have done an amazing job of spinning your wheels all day; you have once again achieved absolutely nothing meaningful, or fulfilling.

Remove the distraction

This constant distraction is the most dangerous and insidious threat to your future success. Distraction is the fastest killer of productivity, efficiency and effectiveness. Until you learn the difference between spending your day responding to things, which contribute nothing or very little to your life and doing productive things that do make a difference to your life. You are wasting your day lost in distraction. You must take back control of your puppet strings. When you do this and you no longer allow yourself to be distracted, you will have gained about 5 hours every day.

Learn to focus your energy on completing a few really important tasks every day. Stop searching your periphery for the next big opportunity or activity. Stay connected, focus on completing those few priority tasks every day, feel productive and accept that you will need to delay your need for instant gratification. This is a process or an event. You need to need to make the decision right now to remove as much distraction from your life as possible. Start slowly and build your ability to focus your attention on the really important things in your life and you will have discovered one of the most amazing success tools around.

Focus and Complete Priority tasks

When you learn the art of controlling your attention, you will have discovered a tool for controlling and managing your life. Block off chunks of time in your week to carry out those crucial priority activities, which will over time help you to create the future you desire. These chunks of time are called “meetings with your future” and are immovable, meetings you schedule with yourself every day, to carry out your goal specific priority activities. Should something come up and you are unable to conduct your daily meeting with your future, because of a real emergency, you must reschedule the meeting.

These meetings with your future must be made in advance each week. They should be for about 60 minutes each every day. As you build up your meetings with your future fitness, try to schedule two to three of these each day. This may seem impossible to you right now. Once you wrestle by control of your time and your once again become the master of your life, you will easily find three to four hours each day.

When you are in the meetings with your future do the following:
  • Create a silent bubble around yourself, absolutely no distractions at all.
  • Set a countdown timer on your desk, with an alarm. When the time is up, stop the activity, even if you are not finished what you were doing.
  • Only focus on one major project at a time.
  • Each 60 minute chunk is for one project only.
  • Give it your all for 60 minutes and then build in a short break for refocusing.

If you introduce this simple, yet extremely effective tool into your life, you will immediately transform your life and you will move your life and business onto a much higher level of achievement..


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