Leveraging Social Media to Your Advantage

Leveraging Social Media to Your Advantage

Keynote Motivational Speakers

There are a few amazing stories about people that have gone from rags to riches using the internet and or social media to pave their road to great wealth. So yes it is possible to dramatically accelerate your success if you leverage these amazing new forms of media properly. The secret to make this strategy work for you though, is to remember that the fundamentals of business have not changed. People still buy from businesses they know, like, trust and offer the best value.

Social media has transformed the way that businesses can connect to and interact with their markets. Consumers have a much greater expectation around communication and they expect almost instant responses from any product or service provider. They want to know that business is listening to them and that their needs are being met exactly how they want them to be met.

Social media has opened a whole new way of doing business and offers businesses an amazing tool to market their products and services. It also offers a voice to consumers and empowers them to demand better products and services from businesses.

Businesses that will thrive over the next few years will grab hold of this opportunity with both hands and start to listen to what their markets are asking for. They will provide exactly what the market wants and ensure that they communicate this very clearly via a targeted marketing strategy via social media.

The challenge facing all businesses right now is pressure from all sides to dive into social media and to just become immersed in the conversation. This is a really dangerous strategy and businesses will do more harm than good by plunging blindly into something they know nothing or very little about. Any business that wants to get involved with social media must follow some basic business principles.

1.     Know exactly what your objective is with the strategy.

2.     Develop a plan that clearly outlines your objectives and vision.

3.     Build measurement criterion into your strategy and constantly measure your progress against these criterion.

4.     Constantly tweak and improve your strategy, until it delivers on your expectations.

5.     Target your connections and clearly outline the purpose of using each type of social media.

6.     The internet and social media is not an online atm.

Social media and the internet are merely new platforms for getting our message out to the people that will learn to like and trust our businesses. Social media offers a better/different platform than traditional marketing methods such as magazines; TV, radio spots etc. But fundamentally the requirements are the same. Businesses must still find ways to get their consumers in their target markets to like, trust and value their market offerings.

Getting Started - Keynote Motivational Speakers

The first step in the process is to commit to get educated about social media and what it offers. This is really simple and begins by searching on the internet by typing the question you want answered in Google. Any question you may have about social media and how to leverage it in your business are answered on the internet. Remain objective and steer clear of the myriad of offerings of instant success and making millions by merely spending 30 minutes a day on the internet or social media.

Once you have a rudimentary understanding about how social media can help your business and how to begin building your social media strategy. You can hire the services of a professional social media coach to help you to build an effective strategy. Due diligence is advised. As with any business decision, be very selective about whom you hire. There are a myriad of so called experts clamouring to become part of this new trend.

As you are getting started sign up for TweetBeep alerts and just listen to the conversation that is going on in your target market. Listen to what people may be saying about yours or your competitor’s products or services. Observe how your competitors are communicating with the market and the type of feedback they are receiving form the market. This will give you a great starting point to gauge how to position your message and communication in your target market.

Social media is a new and exciting interactive communication tool that when leveraged properly will accelerate your business to new heights of success.

Author: Andrew Horton Keynote Motivational Speakers

http://www.andrewhorton.co.za

Motivational Speakers - We all have a lucky charm

We all have a lucky charm

Keynote Motivational Speakers

As Oprah says “Success is when opportunity meets preparation”. Are you satisfied with amount of preparation you are putting in every day? Are you acquiring the skills, knowledge and resources you will need when your big opportunity crosses your path? We all have lucky breaks cross our paths at some time or other. Super achievers know this and ensure that they use this principal to their advantage. They work every day to improve and become more. So that when luck shines upon them they are prepared and able to take advantage of it.

When Richard Branson was asked this question he stated that he attributed his incredible level of success to Luck. In fact he stated that we are all lucky to live in a free society, with opportunity everywhere. We are surrounded by luck and opportunity. No one person is any luckier than another. The difference between super achievers like Richard Branson and every one else is that he takes advantage of his lucky breaks, every time they cross his path. Are you preparing to take advantage of the next lucky break that crosses your path?

If you want to increase the probability of becoming lucky then introduce the following few criterion into your life and apply them daily.

Invest time every day preparing for opportunity or your lucky break. Commit to become a little better today than you were yesterday. Improve your skills, knowledge, become recognized as the expert in your field, develop relationships with people that can assist you and grow your resources. This consistent preparation will set you up to take advantage of opportunity when it crosses your path and believe me it will most definitely cross your path.

As one of the most entertaining and informative keynote motivational speakers in South Africa, Andrew suggest that you create belief in yourself and foster an attitude in which you orient yourself to constantly look for opportunities or lucky situations to appear. See yourself as being really lucky and see fortuitous situations all around you.

There really are opportunities all around you if you are willing to look and see the world, without your blinkers on. You will never see what you are not looking for and you most certainly will never be looking for something you do not believe in. Believe in yourself and that luck is all around you. Constantly prepare and actively seek out luck or opportunity and you will immediately see huge positive change in your life.

As you prepare and look at your world differently. You will begin to see opportunities or lucky breaks show up every where. Luck or opportunity is all around you and will show up if you believe it will and you are searching and constantly on the look out. Don’t try to force luck, it will show up, it will find you. Luck or opportunity crosses your path every day. Look and you will see, seek and you will find.

When you have done all the preparation necessary, you believe in your skills and ability, you know opportunity is out there and you finally identify yours. The last step is to simply take action. This is probably the one step that separates those few super achievers from the masses. They get off their butts and take advantage of their luck. Mediocre people allow their luck to pass them by. You now know that your life is filled with luck and opportunity, are you going to take advantage of your, this time?

Author: Andrew Horton Keynote Motivational Speakers

http://www.andrewhorton.co.za

Getting Started with Social Media in your Business

There are a few amazing stories about people that have gone from rags to riches using the internet and or social media to pave their road to great wealth. So yes it is possible to dramatically accelerate your success if you leverage these amazing new forms of media properly. The secret to make this strategy work for you though, is to remember that the fundamentals of business have not changed. People still buy from businesses they like, trust and offer the best value.

Social media has transformed the way that businesses can connect and interact with their markets. Consumers have a much greater expectation around communication and they expect almost instant responses from any product or service provider. They want to know that business is listening to them and that their needs are being met exactly how they want them to be met.

Social media has opened a whole new way of doing business and offers businesses an amazing tool to market their products and services. It also offers a voice to consumers and empowers them to demand better products and services from businesses.

Businesses that will thrive over the next few years will grab hold of this opportunity with both hands and start to listen to what their markets are asking for. They will provide exactly what the market wants and ensure that they communicate this very clearly via a targeted marketing strategy via social media.

The challenge facing all businesses right now is pressure from all sides to dive into social media and to just become immersed in the conversation. This is a really dangerous strategy and businesses will do more harm than good by plunging blindly into something they know nothing or very little about. Any business that wants to get involved with social media must follow some basic business principles.

1) Know exactly what your objective is with the strategy.

2) Develop a plan that clearly outlines your objectives and vision

3) Build measurement criterion into your strategy and constantly measure your progress against these criterion.

4) Constantly tweak and improve your strategy, until it delivers on your expectations.

5) Target your connections and clearly outline the purpose of using each type of social media.

6) The internet and social media is not an online atm.

Social media and the internet are merely new platforms for getting our message out to the people that will learn to like and trust our businesses. Social media offers a better/different platform than traditional marketing methods such as magazines, TV, radio spots etc, but fundamentally the requirements are the same. Businesses must still find ways to get their consumers in their target markets to like, trust and value their market offerings.

Getting Started

The first step in the process is to commit to get educated about social media and what it offers. This is really simple and begins by searching on the internet by typing the question you want answered in Google. Any question you may have about social media and how to leverage it in your business is answered on the internet. Remain objective and steer clear of the myriad of offerings of instant success and making millions by merely spending 30 minutes a day on the internet or social media.

Once you have a rudimentary understanding about how social media can help your business and how to begin building your social media strategy. You can hire the services of a professional social media coach to help you to build an effective strategy. Due diligence is advised. As with any business decision, be very selective about whom you hire. There are a myriad of so called experts clamoring to become part of this new trend.

As you are getting started sign up for TweetBeep alerts and just listen to the conversation that is going on in your target market. Listen to what people may be saying about yours or your competitor’s products or services. Observe how your competitors are communicating with the market and the type of feedback they are receiving form the market. This will give you a great starting point to gauge how to position your message and communication in your target market.

Social media is a new and exciting interactive communication tool that when leveraged properly will accelerate your business to new heights of success.

Author: Andrew Horton Keynote Motivational Speakers in South Africa

Keynote Motivational Speakers in South Africa